Case Study
St. Alban’s Ordinariate Roman Catholic Church (2012–2024) in Rochester, NY, needed to engage newcomers to visit in person. They were great at impressing and keeping visitors once they walked in the door, and so the website’s role was to persuade newcomers to come in person for Mass.
But the website was on the eCatholic platform with an eCatholic theme that was outdated. Over the years it had drifted away from the parish branding, and the content had become fragmented. In addition, the website text was written for members who are already familiar with the parish. But that writing style was not complete and engaging enough for newcomers who would find the website from a search on Google Maps.
I redesigned the site so that it introduces visitors to the parish, persuading them to visit for Mass. The new site, still on the eCatholic platform but with a customized DIY theme, included many improvements throughout.